Since it costs five times more to acquire a new customer than to retain one, focusing on customer retention is more than just a good idea -- it's an imperative. As part of your customer retention efforts, don't overlook the amazing power of appreciation.

Telling customers you appreciate their patronage boosts loyalty. Having a program in place that automatically handles these efforts builds this process into corporate objectives and assures that, without major staff effort, this program will take place. Be proactive and take a series of actions that can reduce customer defections.

This is not a point based program where customers must take some action in order to earn points and then redeem these points for promotional products. Instead, this is a customer passive program with the company taking the active lead in thanking customers for their loyalty through periodic receipt of business appreciation cards and promotional products.

The time frames for such loyalty contacts can be arbitrary, but we can include birthdays, anniversaries, and holidays as part of the program too!

You might ask “How do I decide on the products?” The key isn't in any specific product, but rather a question: “What would absolutely make my customers amazed if I did it?” Do not think of what you would want, but try to think of it from the customer's point of view—what would my customer want.

Out staff consultants are here to help. They will set down with you and your staff, review your objectives and budget, and design a program that will meet your specific needs.

Some ideas:

As the weather gets cold…

During the fall months, a great promo item will be something to keep your customers warm. A travel coffee mug with an insert of coffee, a long-sleeve t-shirt for chilly days, a jacket with your logo on it.

Summer is coming….

With summer coming, customers will be looking for related items like beach towels, frisbees, sun protection products, lip balm, etc. Place your company logo on these items to be used throughout the season.

On just a regular day….

Forget a specific holiday, reward your customer and remind them about you any time of year.

Commemorate a special day….

There is a special occasion for every day of the year! Find one that relates to your business and send a unique gift. Examples: January 15 is National Hat Day, May 12 is National Nurses Day, and September 5 is National Cheese Pizza Day!

A gift to fit your business…

Dentists give away toothbrushes, nail salons manicure sets, luggage tags for travel agents, doctors pill boxes---the choices are endless!

Contact Us
A member from our team is available to discuss the ways this program can help your company today.

Click here to contact us or email us directly sales@logosdirect.com